Saturday, October 17, 2009

Hot Cars Make Men...Well, Hot

It turns out all of the stereotypes are true: Driving fast, expensive cars causes a spike in men’s testosterone levels, according to a new study from Concordia University John Molson School of Business.
The study used 39 male volunteers and asked them to drive down.

A quiet residential road and a street loaded with pedestrian traffic twice, each time in a different vehicle. The cars? A 1993 Toyota Camry and a new Porsche 911 Carrera Cabriolet. After each drive, researchers took a saliva sample to measure testosterone levels.


It didn’t matter if they were driving on the pedestrian-heavy street with female onlookers, the men always had elevated and sustained testosterone levels after driving the Porsche (or maybe that was just the normal level and libido-sapping ’93 Camry was putting them into a coma).

The authors write that men use powerful, expensive cars as “sexual signaling devices” the same way a peacock uses his tail feathers. It’s nice to know that after thousands of years of developing our civilized world, men are still trying to impress women with hyper-expensive tail feathers.

0 comments:

Post a Comment

free counters

Enter your email address:

Delivered by FeedBurner

Followers